8/31/2023 0 Comments Shift car sales stock![]() Vehicle tracking systems enable auto players to efficiently locate the vehicle as well as help in the recovery of a stolen vehicle and provide details on fuel, speed, engine, etc. Driver monitoring systems uses a driver-facing hi-tech camera backed by advanced on-board software to track drivers’ eye movements and alert drivers of drowsiness, distraction, etc to avoid fatal road accidents. The potential of AI is immense in autonomous vehicles (AVs) that can sense the nearby environment and drive on its own sans any human intervention.Īrtificial Intelligence is also making its presence felt in driver monitoring systems and vehicle tracking systems. It has high speed where the algorithms need milliseconds to detect, analyze, and process sufficient data from images. Machine vision is another key technology the auto industry is deploying for unambiguous object detection, accelerating existing production processes, eliminating potential errors/risks, etc. It leverages 3D printers for creating automotive prototypes to check fitness, making aesthetically pleasant parts, designing efficient car models, etc. The AI-enabled 3D printer technology has helped the auto industry accelerate innovation. The prominence of Artificial Intelligence can be witnessed across the auto industry. ![]() aimed at making vehicles smarter and intelligent and car driving an enjoyable experience. Like any other industry, the automotive industry has been embracing cutting-edge digital technologies such as Artificial Intelligence, computer vision, IoT, etc. The day is not far when the Indian cloud will be powering the visualization for the automotive world.ĪI at the forefront of Disruption in Auto Industry The Indian IT infrastructure is witnessing growth on the back of powerful cloud-based data centers and faster data bandwidths. The competitive technology edge probably is where India is at par or at some places ahead of the curve. Pixel Streaming has been deployed by several Indian OEMs – Hyundai Ioniq5, Honda, and Renault, Honda & Renault have leveraged this technology for their car range, and these are all mass products. However, unlike Pixel Streaming that stores and streams data from the cloud, WebGL uses device storage to load the data which makes the overall experience sluggish, adding to that, auto retailers using WebGL face a higher probability of data breach. ![]() More importantly, it drives clarity in terms of bringing the end consumer closer to his choice of brand variant selection and customization. Pixel Streaming has cinematic quality and loads instantly. This cloud-based dynamic technology matches experience with real-life expectations, seamlessly paving the way for conversion from marketing to sale. It can help OEMs to design various components, such as custom car accessories as well as enable online customization of interior car designs and general prototyping.Īnother technology that is making all the right noises in the auto industry is the Pixel Streaming technology. This emerging technology with the help of 3D modelling can go beyond just creating visually appealing car exteriors. The trend of OEM/dealer websites showing simple 360 degree images was subsequently replaced by the more interactive WebGL technology that delivers product information in a much better way than 360 degree images. The automotive marketplace is evolving in a way products are showcased before the customer. Customers would not settle for anything but the 'best' and are willing to switch to a competitor brand in case of any negative experience.Įmergence of Digital Technologies from car visualization to auto retail The ‘experience quotient’ for car buyers is of paramount importance – today, customers prefer a wide range of choices and are empowered with a slew of online reviews and end-to-end personalized experiences. According to a report, 8 in 10 vehicle buyers leverage online sources (online research checking the car’s history, choosing suitable model, reading user reviews, etc) before buying cars. Today, thanks to quick and easily available online searches, a customer knows much about a product long before he/she buys it. Gone are the days when a customer would step into a dealership unsure about which product he/she wants to buy and have limited product research. All have changed thanks to the power of the internet. The pandemic perhaps dawned realization among auto retailers that they had to become smarter, market-savvy, and fine-tune their legacy sales strategies to thrive in the digital world.Īutomotive retailers have been traditionally accustomed to customers walking into dealerships and engaging with sales consultants with little or no prior product research before reaching the showroom. The Covid-19 pandemic fast-forwarded the digital shift across the automotive industry given the spike in online buying behaviour patterns, where digital was the first access path to any vehicle or product information.
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